25/03/26 - showcase partnership announce with sxsw london + SAMAS

It feels like it’s been a while since our last post—but in reality, it’s only been a few short weeks, and an incredible amount has happened in that time.

We’re proud to share that we’ve recently announced our showcase partnership with SXSW London, where we’ll be presenting five outstanding acts. The full lineup will be revealed soon, but we can say that four of these artists were selected from the wave of submissions we received through our Alternative Escape application process. The level of talent coming through has been nothing short of exceptional, and we’re excited to help bring these artists to a wider stage.

Being part of the second year of SXSW London is a huge moment for us. It marks another step forward in our journey and adds to our growing list of showcase partnerships as we continue to champion the best in rock and metal from across the scene.

We’re also excited to announce a new partnership with the Scottish Alternative Music Awards. This collaboration connects our music networks to create new pathways for artists, with a strong focus on artist development, international export, and meaningful network exchange.

Alongside sharing opportunities with our community, we’ll be helping introduce Scottish rock and alternative artists to a wider international audience. We have long admired the important space the Scottish Alternative Music Awards creates for heavy music, and together we hope to strengthen connections and support the next generation of artists.